A mascot is a character that can be human, animal or an imaginary creature, designed to represent your brand or a collective. The mascot needs to reflect the group’s collective identity, values and spirit. The creative thought process behind a mascot is similar to logo design, but incorporates more illustration.

At idNerd, we offer the full service for mascot ideation and realization, from demographic research and distilling client interview data with our marketing specialists and Creative Director, to rendering and animating your mascot on large-scale displays thanks to our 3D animation experts and hardware technicians.

The oldest form of animation, 2D animation still has particular appeal with select audiences. It is an advantageous option for clients looking for lower costs and quicker turnaround times.

Our in-house artists are trained at leading art schools in both traditional and digital art methods, as well as fine art and contemporary art studies, allowing for incredible diversity in art styles at our studio.

Digital interactive 3D, sometimes referred to as XR (incorporating fully immersive VR/AR/MR experiences), allows audiences to interact with the digital world in the same way one would in the real world. For your next event, consider interactive 3D as a tool to engage your guests and bring your brand into a space that visitors will take notice.

Check out The Lab for a few examples of our interactive art experiments.

Storyboarding is one of the most important parts of the pre-production process regardless of whether you’re shooting a live action film or crafting an animated teaser video. Finding a professional storyboarder is a necessity for the success of any production, because they will allow you to see any potential errors or lapses in the narrative flow - and save you a lot of money down the line if you have to fix those errors in post-production.

idNerd trains storyboarders to work alongside our studio’s in-house scriptwriter, and then our 3D animation team, ensuring that the story beats are seamlessly translated from script to screen.

Motion graphics are a form of animation, but with typography often as a major element. A good example of motion graphics is when the design effectively communicates the message to the viewer. It’s best used when you need to illustrate a point in a fun and engaging way.

Use motion graphics for branding purposes (e.g. logo graphics, social media posts), television or movie title sequences, explainer videos, or product videos.

Digital out-of-home (DOOH) incorporates digital elements into traditionally-offline OOH advertising. This includes digital billboards, television screens, elevator screens and more. Where traditional printed media can feel rather boring and lackluster, DOOH can make your next promotion dynamic and eye-catching.

idNerd likes to take it one step further with DOOH by adding even more fun tech. Interactive DOOH includes using technologies like motion capture cameras, APIs or similar data capture tools to make your signage even more dynamic. What better way to utilise digital signage than by ensuring your message is activated by the right audience at the right time?

There is really no comparison when it comes to the quality of 3D animation versus 2D animation. With new technologies and advancements in software and skills, the visual output of 3D animation becomes even more realistic - and even more exciting. Finding the right studio to bring your vision to life, however, is the tricky part.

idNerd Studio stresses on creativity. That might sound obvious if you’re in the trade of animation but sometimes, some 3D animations seem like they’ve just been pumped out of a factory assembly line. We want to bring the charm of a traditional animation into the future with 3D animation technology.

We put as much time and effort into ideation, concept art illustrations and storyboarding, as we do for 3D modelling and rendering. Technology is not a replacement for creativity; it just helps our ideas get translated with a little more finesse.

In addition to Digital Signage (DOOH), idNerd offers general digital production services which includes creating assets for a wide variety of digital media, often using for marketing purposes.

We can ideate and create promotional materials suitable for any number of digital media applications, including websites, banner ads, mobile and social media channels.

idNerd is full of dedicated, motivated and creative individuals who are exceptionally good at ideation. Whether you’re seeking the initial look of a promotional campaign, or the first sketch of a character concept, idNerd Studio can help you with the visual representation of your story, ideas, or first inklings of a thought.

If you want to set the scene for your next big event, a digital scenescape can be a great option for set designers, event production and creative teams. Compared to traditional set design, which often relies on physical props or decor items to set the stage, digital landscapes can be fluid, dynamic and immersive. Digital scenescape design is also more suitable for virtual event production, which is becoming even more popular since the global pandemic.

idNerd also offers assistance with the logistics and installation of TV and LED displays for the actual event space. idNerd’s sister company, IDX Games, has its own show control system that can be used to power content on any size or scale.